FAQ
The operating principle of AXENTRA is based on hierarchically structured user groups. Each user group accesses specific screens from their phones, tablets, or computers using their username and password. Location details are an important parameter at all stages. During the definition of stores, location details are recorded in the system. Field employees check-in at each store visit. Sales entry, planned visits, etc., all operations can be performed at the relevant location of the store or within a distance of XXX meters that you can specify.
From a promoter/sales representative to a channel manager, everyone will find information about themselves and their team:
Product Details
Store Details
Sales and Target Details
Task Assignment and Management
Pop-up Announcements from Headquarters
Specific Surveys
Management of Requests Directed to Senior Management
Assigned Trainings and Exams
Daily/Weekly/Monthly Visit Plans
Weekly Shift and Leave Management with Reporting
Location-Controlled Check-in Operations and Reports
Store and Product Segmentation
Planned/Unplanned Store Visits and Route Plan Creation
Store Visit Checklist Containing Items to Be Checked During the Visit
Tagged Photo Taking During Store Visits (to be reflected in reports later)
Display Product Operations
Competitor Product Information and Sales Details
Product Issue Reporting
Store Advertising, Pop-up Product Request and Management
Stock Inventory
Service Management
Sales Representative/Promoter Evaluation
Orientation Trainings (Axentra Academy)
Training Management, Sequential Trainings, and Exams (Axentra Academy)
Training Videos on Sales, Service, Competitor Product Information (Axentra Academy)
Training Materials (Axentra Academy)
And many other applications and related reports will be provided to users.
The system setup can be configured to focus solely on customer visit activities and Human Resources processes (such as leave or overtime requests), or it can be expanded to include stock management, sales tracking, and sales target management. Additionally, the Axentra Academy module—where orientation, training, and certification processes are carried out—can be integrated into all configurations.
Customer Visits and Training Procedures
Store Configuration Sales/Targets/Stock/Visit /Training Procedures
All options include everything related to fieldwork, such as vehicle tracking system integration, staff leave and shift management, group alert messages and bulletins, surveys – exams – training and certification, and request and task management.
In addition to the metrics dashboard containing detailed, dated comparative data on sales and stocks, there is also a customizable dashboard, dependent on user type, which we will configure together during the initial setup and adaptation phase, containing sales, target, and product details. Best-selling products, top-performing stores and sales representatives, sales representatives' target achievement rates, most successful teams, etc., will be displayed in real-time in front of you.
Supervisors' and coordinators' store visit plans, current and upcoming visits will be displayed in real-time in front of you. Daily and weekly visits are published separately.
When stores are defined in the system, location information, assigned sales representatives, regional managers, team leaders, etc., are processed into the store card. Store segment (e.g., GOLD/PLATINUM/SILVER) and many other details such as address, region, location (latitude, longitude) can be entered into the system.
The user submits the weekly visit plan for approval. If approved, a route plan is created with Google AI support. In the mobile application, it is shown to the user as a daily plan. During planning, many control parameters are available, such as total maximum travel limits per region. The route has many parameters, such as daily distance limits, maximum allowed distance from the visit point. If the user uses a vehicle tracking system, the entry of vehicles into the system and their assignment to the user are done parametrically with usage date range details.
If the customers to be visited are categorized and assigned segment values, the user is shown how many customers from each segment need to be visited weekly, how many are included in the plan, and how many are missing or exceeded during planning.
Visit performance reports show the completion rates of planned visits.
During the visit, surveys can be conducted, checklists filled out, photos uploaded to the system according to their tags (showcase, storage area, campaign POPUP material placement, etc.).
In addition, if parametrically allowed, sales and inventory data entry is also possible.
Stores or visit points can be segmented based on criteria such as sales capacity, traffic volume, location, and efficiency. Based on these segments, alerts can be generated to create visit plans. For example, each user can be required and monitored to plan a total of 5 visits per week to stores or customers belonging to Segment A.
SEGMENTATION-BASED ROUTE PLANNING AND VISIT PERFORMANCE ANALYSIS
It is possible to evaluate the checklist questions filled out during the visit. Thus, the score each store receives from the assigned checklist (each question can be scored, and a total success score is calculated) forms a store report card.
Requests coming from visit points or stores are entered into the system and submitted for approval to senior management. If approved, the necessary tasks are assigned to fulfill the request. All correspondence during the request process, request status, elapsed time, and other details can be viewed in reports.
In addition to assigning tasks upon approval of requests, direct task assignment is also possible (e.g., counting specific products in a store).
The processes of request and task completion, as well as the performance of responsible individuals, can be viewed in reports.
Sales representatives enter their weekly working hours, leave days, and excused or sick leave requests into the system for approval by their supervisors on the last day of the previous week. The supervisor reviews the requests, and after approval, the work plan becomes active. Within this plan, work commencement, leaves, and overtime hours can be controlled and reported. Through the mobile application, lunch and coffee breaks can be entered into the system to complete weekly work and report actual hours worked.
When the user arrives at the point of sale, they perform a check-in operation within parametrically defined distance limits. They end their day with a check-out operation. If the total working time defined parametrically has not expired, they cannot perform a check-out operation without the approval of their immediate supervisor.
MCI (Must Care Items) is a module where items that must always be available at the store or sales point and are highly important for sales are checked. During the requested periods, the system presents pop-up menus to the staff, allowing them to record whether the item is present or not. These records are then reported and communicated to upper management.
• "Supervisor" and "Team Leader" user groups can create a weekly visit plan for the stores they are responsible for. With the "Create Route" button and Gemini AI support, the optimal route from the user's home address to the visit points is created. Navigation is performed during route creation.
• When vehicle tracking applications are used, the actually traveled route is compared with the route developed by the system through integration. It is displayed on the map (web).
• Daily mileage limits can be parametrically defined by region. Planning exceeding the set mileage limit is not allowed.
• Visit times can be configured parametrically. Leaving the store is not allowed before the set time expires.
• Distance control to visit points is done via device GPS. This control, performed using operator location data within a distance of 50-200 meters, can be reduced to 0-10 meters with GPS.
• During weekly planning, store visit planning can be done with parametric control of the maximum number of visits in each segment.